Content Marketing Specialist · San Antonio, TX
Creative problem solver building high-performing digital experiences

Shane
Cook

Design · Strategy · Execution — all in one

I build brands and marketing systems end-to-end. From visual identity and drone production to web development and campaign strategy — creative, strategic, and technical capability, rare and all in one place.

See My Work Let's Connect
SC Creative
SC Creative ✦
13+ Years
4 Disciplines
1 Person
Shane Cook profile photo
A little about me
"I don't just create content — I understand how and why it drives results."

Most marketers specialize in one lane — creative, strategic, or technical. I operate across all three simultaneously. That means brand thinking grounded in data, visuals built around conversion, and campaigns I can execute myself without a team of specialists.

From drone cinematography to WordPress development, from conversion copywriting to campaign architecture — every deliverable I produce is informed by a complete understanding of how it fits into the larger system.

That rare combination is what makes me a high-leverage partner for any business that wants results, not just output.

Graphic DesignPhotography Drone ProductionSEO WordPressBrand Strategy CopywritingSocial Media Video ProductionAutomation ElementorUX/UI
What I bring to the table

Core Skill Advantage

01
🎨
Creative & Visual Execution
Design · Photography · Production
  • Graphic design across branding and marketing assets
  • Photography and videography, including drone production
  • Social media content creation and direction
  • Strong visual storytelling ability
  • UI/UX sensibility — layout, flow, user experience

This level of execution places you ahead of most marketers who rely on outsourced or fragmented skill sets.

02
📊
Strategic Marketing & Brand Thinking
SEO · Messaging · Positioning
  • Search engine optimization and website performance
  • Conversion-focused copywriting and messaging
  • Campaign development focused on outcomes, not output
  • Deep understanding of audience behavior
  • Brand positioning and identity development

You don't just create content — you understand how and why it drives results.

03
⚙️
Technical & Production Capabilities
Web Dev · Automation · Systems
  • WordPress and Elementor website development
  • Front-end customization and light coding
  • Workflow development and automation
  • End-to-end project execution, concept to delivery

Operate independently and efficiently without reliance on additional technical resources.

04
💼
Business & Operational Mindset
Strategy · Ops · Collaboration
  • Freelance experience — client acquisition and delivery
  • In-house marketing across multiple properties
  • Cross-functional collaboration with internal teams
  • Strong problem-solving and solution-oriented thinking

This elevates you beyond a traditional creative role into a business-minded operator.

Selected Work

Ideas shaped into
real-world creative.

Brand systems, campaign design, photography, websites, and video—built to solve a specific communication problem and move an audience toward action.

Featured Case Study
01
Multifamily · Brand + Marketing

LYND Living

An evolving creative system spanning property marketing, social campaigns, events, digital experiences, photography, and video.

19-piece showcaseExplore project ↗
Digital Experience
02
Conference Brand · Web Experience · Video

Future Forward

A fully branded leadership-conference experience combining visual identity, event communications, interactive web tools, schedules, weather, music, sponsors, and motion content.

Website + conference ecosystem Explore case study ↗
03
Higher Education · Campaign Design

MSU Texas — Flower Mound

Recruitment and program marketing designed to make academic opportunities feel clear, relevant, and attainable.

8-piece campaignExplore project ↗
04
Branding · Identity Systems

Logos + Identity Work

Distinctive marks and visual systems created to give organizations a clear, memorable point of view.

10 identity systemsExplore project ↗
05
Event Branding · Campaign Design

The Cost

A dramatic event identity built to create urgency, atmosphere, and emotional weight across multiple touchpoints.

4-piece campaignExplore project ↗
06
Community Relief · Campaign Design

Restore Rebuild

A compassionate relief identity created to support Hurricane Harvey recovery and community rebuilding.

Campaign + apparelExplore project ↗
07
Environmental Graphics · Branding

Joseph E. Coffee

Three trailer-wrap directions balancing personality, appetite appeal, and clear roadside brand recognition.

3 design directionsExplore project ↗
▶
08
Brand Film · Video Production

Lynch, Chappell & Alsup

A polished hero film designed to communicate confidence, capability, and professional credibility.

Hero videoWatch film ↗
▶
09
Wedding Film · Storytelling

Brian + Stephanie

An emotion-led wedding film centered on authentic moments, natural pacing, and cinematic atmosphere.

Wedding highlightWatch film ↗
▶
10
Wedding Film · Storytelling

John + Brooke

A personal wedding story shaped through candid imagery, emotional rhythm, and cinematic editing.

Wedding highlightWatch film ↗
11
Photography · Visual Storytelling

Photography

A selection of landscape, lifestyle, commercial, property, and travel photography focused on composition, atmosphere, and authentic moments.

Selected photography View on Instagram ↗
Clients & Brands I've Worked With
LYND Management Ivie & Associates Avionics Aviation Services Joseph E. Coffee MSU Texas — Flower Mound Lynch Chappell & Alsup The Journey Student Ministries Restore Rebuild Hurricane Harvey Relief
What I offer

Services & Capabilities

01 —
Brand Identity & Strategy
Full brand development from positioning and messaging to visual identity — logos, typography, color systems, and guidelines built for consistency at scale.
02 —
Photography & Video Production
Commercial photography, branded video content, and drone cinematography. Concept to final edit — produced and delivered in-house.
03 —
Web Design & Development
WordPress and Elementor websites built with conversion in mind. Performance-optimized, SEO-ready, designed to turn visitors into leads.
04 —
Content & Campaign Marketing
End-to-end campaign development — strategy, copy, creative assets, and execution. Built around measurable outcomes, not just output.
05 —
Social Media Direction
Content strategy, creation, and calendar management. Consistent visual voice across platforms that builds audience and drives engagement.
06 —
Freelance Creative Direction
Project-based creative leadership for campaigns, launches, and rebrands. You bring the vision — I bring the full execution stack.
Career

Experience & Education

Over a decade of creative and strategic marketing experience — in-house, agency, and freelance — building brands, campaigns, and digital systems that deliver real results.

Education
B.A. Media Advertising & Communication
University of Texas El Paso
A.A.S. Graphic Design
Oklahoma State University Institute of Technology
2024 – Present
Content Marketing Specialist
LYND Management Group · San Antonio, TX
  • Lead marketing campaigns and content strategies across a multifamily portfolio
  • Produce photo, video, and drone content to elevate brand presence
  • Build and manage WordPress + Elementor websites
  • Implement SEO strategies and optimize user experience
  • Collaborate cross-functionally to align marketing with leasing goals
2017 – Present
Freelance Creative Director
SC Creative · Independent
  • Direct branding and marketing initiatives for diverse clients
  • Design digital, print, and social media assets
  • Build and optimize WordPress websites end-to-end
  • Manage projects from concept to delivery independently
2021 – 2023
Graphic Designer / Copywriter
LYND · San Antonio, TX
  • Managed social media and website content at scale
  • Created marketing copy and campaign materials
  • Produced photo and video content for multiple properties
2012 – 2017
Graphic Designer
Ivie & Associates · Agency
  • Produced print-ready marketing materials for major retail clients
  • Worked on high-volume campaigns for national brands
Selected impact

Work That Delivered

A snapshot of the kind of creative, digital, and marketing work I help bring to life — with client reviews to come soon.

Built and supported branded websites, landing pages, and digital experiences that elevated property marketing, improved presentation, and helped teams move faster without waiting on outside development support.
Website & Digital Execution
Brand presence · UX · Web updates
Produced high-volume creative across campaigns, social media, photography, videography, print, and event assets — balancing speed, brand consistency, and quality across multiple projects at once.
Creative Production
Content systems · Design · Visual storytelling
Bridged strategy and execution by turning ideas into real deliverables — from branded campaigns and conference experiences to polished marketing materials that support teams, stakeholders, and business goals.
Strategy Into Execution
Campaign thinking · Problem solving · Delivery
Let's work together

Ready to build
something?

Whether you need a brand built from scratch, a campaign that converts, or a website that actually performs — let's talk. I take on a limited number of projects at a time to ensure quality.

✉
Emailsccreative.co@gmail.com
✆
Phone(469) 773-0257
in
LinkedInlinkedin.com/in/sccreative
◎
Instagram@sc_creative.co
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SC Creative IG@sccreative.co

Send a Message

Tell me about your project and I'll be in touch within 24 hours.